Remember the old cartoons and comic books? We all know Batman and Robin. The good guys that come out and catch the bad guys when nobody else can. A friend to the police and the surrounding communities. The weirdest idea came into my mind the other night while going through a tremendous network marketing course on "traffic." I really don't know why but sometimes it is best not to think of "why" an idea came into your mind. You just have to run with it. Sometimes those are the best thoughts! I wrote down the title "Batman and Robin's Favorite Marketing Plan" so I would be able to get back to the thought at a later time.
This is IT!
In my mind I likened Batman and Robin's relationship as affiliate marketing. If you know anything at all about affiliate marketing you know that a reputable company allows someone to buy into their system or sometimes even get into their system for next to nothing. When this person advertises this company's products/services a commission is given to this particular person. If you think about it this is Batman and Robin. Batman is the reputable company. He has credibility to his name, people trust him, and he has the solved cases and success to back him up. Then there's Robin. Without Batman, what is Robin? Really he is nothing. Robin is not going to run around the dark streets and alleyways kicking the bad guys butt by himself, is he? I don't think so... He acts as Batman's sidekick and reaps the benefits of hanging around with Batman. Let's switch back for a minute to affiliate marketing. I understand that some top marketers actively engage in affiliate marketing and they should. There are benefits to be reaped from this and a veteran marketer has enough experience to really customize this process and make it work for them and their "already established" business in some really cool ways. But let's talk about a new marketer for a minute.. Someone that is just getting into the industry and really doesn't know a lot of what they need to do but they know that there are great benefits to be reaped by actively partnering with the reputable and already successful company. The new marketer here is Robin, remember that!
Robin comes in to partner with Batman and gets a brand new outfit and all the bells and whistles to gain credibility in their niche of catching bad guys. He has it made. He just helps Batman with his duties and prospers.
THE PROBLEM
Where did Robin go? I have not really heard much out of him lately.. Have you? Robin had the ability from learning from Batman to become his own person and catch his own bad guys and become "like" Batman himself but it seems that he gave up. This is the same deal with affiliate marketers. They run hard with the company for a while and then they just quit. There are many reasons that this happens but the point is, they had many resources available to them and "everything" that they needed to be successful but they were missing the dedication and stickability. When it comes down to it, I don't want to be the Robin. I want to move past Robin and become the Batman.
WHAT TO DO
Stop wasting time and dropping the ball on the programs that you start working with. Quit bouncing from one offer to the next thinking that the "offer" is going to make your wildest dreams come true. Build your business on a firm foundation and keep it there. Don't make the same mistakes that Robin did.
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